Our Journey

Embracing Motherhood began as a very personal journey... and remains so.

The first spark of inspiration was ignited in Singapore in July 2007 when co-founder Anne-Maree Nommensen visited one of her daughters, Danielle and her new-born baby. Danielle was being visited by a local traditional healer who regularly massaged her and wrapped her abdomen to help with postnatal recovery.

Intrigued, Anne-Maree learned more about these ancient traditions of honouring the new mother through body treatments and nutrition – and witnessed Danielle's own 'rebirth'. She enjoyed seeing her daughter calm and centred and feeling so wonderful - it was just as much an emotional as a physical transformation.

Inspired and desiring to bring these nurturing and deeply beneficial practices to Australian mothers, Anne-Maree returned home and shared her insights with her long-time friend and wellness expert Meaghan South.

Meaghan, who had the specialised skills and know-how to assemble a professional team dedicated to looking after womens' postnatal health, recognised the need for an all-embracing service that honours and aids in the recovery of new mums. She had no hesitation in joining Anne-Maree as co-founder.

Watch our video to show you how to wear your tummy wrap

Pregnancy Wrap

Our specially designed wrap works by gently lifting the weight of your baby belly while supporting your lower back throughout your pregnancy

Fits around and underneath your tummy to provide support if your baby bump is causing you discomfort
The adjustable 'arms' gives you control to provide firm pressure and maximum back support
Very comfortable to wear and provides instant relief.
Advisable to wear if you are standing for longer periods and when exercising.

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